A common question we get asked is 'How do I measure PR?' When your PR programme is about driving people to your website, it becomes much easier to measure with web analytics.

At Gray Matter PR, we take it one step further than Google Analytics, providing all the usual information you might expect, such as where people are coming from, key landing pages and number of visits.

In addition, we provide valuable information that you can use to more accurately target sales activity including information about the organisations that people come from, number of employees in that organisation and web address. This helps you to get your sales timing right, have greater transparency of where people arrive on your site and allows you to target your marketing activity at an active prospect list.

If you don’t have the time and resources to follow up sales leads, our Lead Generation Manager can offer additional support, quickly becoming a valuable member of your sales team and completing the PR to lead cycle.