Use PR to drive people to your website

Today’s marketing is about content, content on company websites, social media, discussion forums and online media sites, with an ever-decreasing reliance on coverage in the printed media.

With this change in focus, comes the opportunity to provide links back to a company website. So, why aren’t more companies leveraging this to?:

• a) provide evidence that marcoms is driving prospects to your organisation;
• b) to find out which content generates the most interest;
• c) to find out which referral sites work best;
• d) to find out which companies are interested in your services.
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This last one is probably the most recent development in web analytics, yet it can help to turn general interest in your company into genuine business leads.

The result, a better handle on how marketing communications works, a sales team that sees content as a valuable lead generation source, and a business that can be far more proactive in its PR, sales and marketing activity, allowing them to genuinely extend their value to the bottom-line.